Starting a successful business is the dream,
but it can be risky + expensive.

We make business ownership

simple + affordable

for high potential individuals.

Starting a successful business is the dream, but it can be
risky + expensive.

We make business ownership

simple + affordable

for high potential individuals.

About Us

Main Street is a network of modern home service businesses. At Main Street, we are on a mission to help individuals grow into successful entrepreneurs with their own small businesses. We are backed by some of the world's leading investors and have partnered with industry leaders to design a program to help individuals master the skills they need to become small business owners. Main Street CEO and Co-founder, Danilo Vicioso, developed the concept for Main Street during his time as an Entrepreneur in Residence at Prehype, the venture studio that partners with large corporations like Coca-Cola, Lego, and Citi Bank, and has helped incubate it’s own companies (Ro, ManagedByQ, and BarkBox).

Danilo’s appreciation for the home services industry began with his appreciation for his father. As a home service provider himself, Danilo's father did everything he could to help provide for his family. It was through witnessing this hard work and dedication that Danilo saw how challenging the path to entrepreneurship can be, and he became inspired to discover better ways to help entrepreneurs thrive. The Main Street team designed their mission-driven company to dramatically increase individuals' access to resources so that they can be successful entrepreneurs and business owners.

Our Team

Sean Choi
Growth
HQ Team

Danilo Vicioso
CEO
HQ Team

John Salzarulo
Technology
HQ Team

Mike Sands
Operations
HQ Team

We’re backed by world leading investors

Nicholas Thorne
Partner, Prehype

Evan Moore
Co-Founder, DoorDash

Scott Belsky
CPO, Adobe

Henrik Werdelin
Co-Founder, BarkBox

JD Ross
Co-Founder, Opendoor

Our Values

People are the #1 Priority

We deeply believe that the team you build is the company you build. Your focus must be on treating all team members and customers with the highest respect. We believe that the most important thing you can do to set yourself up for success is to be honest, fair and reliable to your team and customers. When you care more about the needs of your customer above your need to make a sale, you win.

Consistency: Executing the System

In business, consistency drives value. A company consistent over time attracts value because customers are used to being treated correctly again and again. And this is true for employees as well. Consistency is about executing the X's and O's not just one time, but every time.

Have a Growth Mindset

Growth oriented individuals are constantly trying to learn and grow to better themselves. These are people who enjoy challenges, who believe that their intelligence, talents, and basic abilities can be increased or enhanced through hard work and dedicated effort. We expect everyone at Main Street to live by this growth mindset.